| Dilanka
Rattan in Global Market
Dilanka Rattan
Crafts that manufactures high Quality furniture, baskets
and home-ware made out of rattan , wrought iron and water
hyacinth (sea grass) has successfully broken into the
world market with exports to Germany, Netherlands and
the Maldives Islands. Managing Partner Deepthi Wickremasinghe
told The Kandy News that the success of his Thannekumbura
based company is attributable to the attractive designs
that they create and meticulous attention that is paid
to maintain the highest quality standards.
Mr. Wickremasinghe (48), who is an alumnus of Kingwood
College worked as a banker for the People's Bank and the
Sampath Bank before he took up furniture manufacturing.
He says that his wife Kalani who is an Attorney-at-Law
is also very much involved in developing the business.
|
Mr. Deepthi Wickremasinghe at a
Trade Fair in Chennai |
In the past few years Dilanka has participated
in several international training and quality standards programs
in the furniture industry including Furniture Industry Development
Program by SIDA in Sweden and Germany, Export to Japan Study
Program by Jetro in Tokyo, Japan, and the Handicraft Development
Program by Fair Trade in Netherlands and Germany. Dilanka plans
to attend the “Exporting to EU Countries Marketing Program”
in the Netherlands and Germany later this year.
Dilanka has become the preferred supplier of
furniture to many five star tourist hotels in Sri Lanka including
the Hilton, Cinnamon Grand and Amangalla and Amanwella that
belong to the Aman Resorts of Singapore. They also supply high
end tourist shops, the UN offices and embassies in Colombo.
Mr. Wickremasinghe speaking of some of the problems
he faces in improving his business, says that one of the obstacles
is getting good raw material since most countries other than
Singapore have banned the export of raw rattan. Lack of good
craftsmen is another barrier. “We have an acute shortage
of skilled craftsmen in this field. Those who possess such skills
are usually reluctant to share their knowledge with anyone outside
their families as rattan weaving is a traditional craft that
has come down from father to son. We also have to pay them very
high wages that increases our costs” he says.
To resolve this problem he suggests that the
government steps in and 'imports' craftsmen from the Philippines,
Indonesia and Malaysia where the quality of rattan furniture
is very high, so that they could train a few master craftsmen
who can in turn train others. “This would be a good investment
as this is a labour intensive industry” he notes.
Mr. Wickremasinghe says that his company has
launched an aggressive campaign to expand the export market.
In the past one year Dilanka has participated in the Tendence
Life Style trade fair in Frankfurt, Germany, and the Chennai
International Trade Fair in India. The company has accepted
an invitation from CBI of the Netherlands to participate in
the Ambiente 2008 International Trade Fair in Frankfurt, Germany.
Mr. Wickremasinghe invites Kandy customers
to visit the Dilanka factory and showrooms at 10/3 Thannekumbura
(Tel: 081-492-2854). |